Growing up in a family that did not communicate, I spent a lot of time trying to figure out what made people act the way they did, and trying to figure out what they wanted. As a child, while most of my friends were dreaming of become teachers or doctors, my secret wish was to become a mind-reader. This fascination led me to study psychology, anthropology, and anything I could find on human behavior and communication. As it turned out, being able to figure out what people want and giving it to them, made for good business.
That business of figuring out what is in peoples’ minds led me to read obsessively about topics like psychology, mindfulness meditation and neuroscience. I authored an anthology of writing about moments of insight in therapy called Inside Therapy and an anthology of writing about mindfulness called Mountains are Mountains and Rivers are Rivers: Applying Eastern Teaching to Everyday Life.
I am Vice President of Marketing of Lion Brand Yarn Company, (although the opinions expressed in this blog are my own) where I have created a network of branded media including a newsletter with over 1 million subscribers, an award winning podcast and blog, and other social media outlets whose total circulation is greater than all of the trade publications combined. I’m also an official contributor to Social Media Explorer, a blog by Jason Falls, one of the most knowledgeable, humble, honest and funny people in this field.
I think there is too much written about the rules of marketing and that you’re more likely to be successful if you focus on doing the right thing by your customers. As I said in a post for Social Media Explorer, Rather than asking yourself, “what are we going to get out of this?” proceed with the following question in your minds as you create content and interact with readers: “How can we be helpful to our customers?”
When I’m not online, I stay sane by doing yoga and, when I can tolerate listening to my thoughts, I meditate too.