What’s The Difference Between Your Product And A Meaningless Commodity? - Ask A Toddler.

      

It’s amazing to see the way a toddler connects with certain brands and how that connection makes those brands very, very valuable.  Walk down the aisle of a toy store that sells trains.  Ask a toddler which one he wants and although I am not a betting person, I’d put money on the one with the picture of Thomas on it. This shows how ingrained the need and desire for meaning is in everyone.  Thomas the Train is a movie that features a commodity-trains.  While boys especially seem to like anything that has wheels, they LOVE Thomas.

The movie humanizes the train.  Children can relate to this metal locomotive because it has a face and a personality. Thomas is not a train. He’s a hero that children learn to love through a story.

We all start out loving stories.  They capture the imagination, create memories and give meaning to everyday experiences, objects and people.  We never really outgrow that need.  We adults also love cars that tell a story about how concerned we are about the environment, how frugal we are,  or how successful or cool we are.  Those products have names too.  What’s the difference between a product with a story to tell and one without one? It’s the difference between disappearing into the sea of commodities and commanding a premium price.

Of course, your story has to add value and it has to be true.  In a world where there are so many choices on the shelf, what makes you different?  That’s the biggest, most important question there is in business.  The best part of your brand’s story is that it has the potential to set you apart from everyone else on the shelf.

You don’t have to be in the movie business to create meaning. Social media helps you put a human face on your business. It helps you tell your story again and again in many different ways. And, it provides a way for the people who connect with your story to become part of it.

4 Responses to What’s The Difference Between Your Product And A Meaningless Commodity? - Ask A Toddler.
  1. daigoumee
    May 4, 2020 | 3:29 am

    nice post. thanks.

  2. mikerosss
    May 23, 2020 | 4:29 am

    Finally, an issue that I am passionate about. I have looked for information of this caliber for the last several hours. Your site is greatly appreciated.

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