Here’s A Crazy Idea: Teach Your Customers How Do Without You


Smart companies have become less secretive about how they do what they do.  Social media has been the driving force. With social media, you talk about the “backstage” aspects of your company. You offer tips, guidance and ideas that help people who might use your service do it themselves.  How else can you produce content of interest to potential customers?

People who sell SEO services teach people how to make their site more SEO friendly.  People who sell writing services teach people how to write better. People who sell digital marketing services teach people to do digital marketing.

Will some people take the goodies and run? Sure. That’s o.k.  That means they know you and trust you. Maybe some day they will buy. If not, that’s o.k. too, because some of the people who read the information will come to you and ask you if they can buy your services. Why?  Because people went into business to develop and sell their core competence. They are going to hire people to do the things they can’t do that well or don’t have time to do or simply don’t want to do.

I have a scissors and I know how to use it but I don’t give myself haircuts. Go ahead.  Give people the information they need to replace you. It’s the best way to convince your potential customers that you are the one. After all, what you do really isn’t as easy as it may seem.

3 Responses to Here’s A Crazy Idea: Teach Your Customers How Do Without You
  1. Nadine Stevens
    October 26, 2020 | 1:19 am

    Thanks for sharing this post Ilana. Many people don’t feel like sharing when they think it’s something that robs them of the chance to sell. I don’t see the point in doing so. I believe, when we are able to offer tips, guidance and ideas for free, we are indirectly telling our prospects that we care about them and we will help them with their goal to succeed.

    • Ilana Rabinowitz
      October 26, 2020 | 6:06 am

      Thanks for your comment Nadine. You said the magic word: care. Consumers want more than products. They want experiences, meaningful ways their lives could improve and if you truly care, it will come through and people will connect. Just like in life.

      • Nadine Stevens
        October 26, 2020 | 7:19 pm

        Definitely Ilana, thanks for the response. Experience is something that keeps customers coming back. Have a great day/night!

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