How To Decide If You Should Blog


A recent article in Entrepreneur Magazine article tells us that blogs are the “it” social media vehicle of the moment.

On the face of it I find it hard to believe when in fact Pinterest is the “it” social media vehicle of the moment and at least one study claims that blogging is on the decline.

But the article in Entrepreneur had me scratching my head because it gave 10 reasons why small businesses should not start a blog, which essentially came down to this:  It’s too much trouble and you don’t know what you’re doing.  That’s the entrepreneurial spirit!

The fact is that blogging is a lot of work. You need professional help to understand what objectives you can set for a blog, and how to get it started and you need a commitment to keep it going.  It’s an investment of time and money.  This is true of all marketing.

How are trade shows working out for you? How is word of mouth working out? How are cold calling, walk-by traffic, advertising and other means of getting business working out? Are you getting the sales you want and need from the marketing you are doing and at what cost?

Blogging and other forms of social media should be considered in the context of these questions.  Look into the costs and take them as seriously as you would any other form of marketing.  Put a budget to them.  Then make an informed decision when you know more about the benefits and costs.  Blogging is not a hobby to be done in your spare time.  It’s as serious as any marketing endeavor.



One Response to How To Decide If You Should Blog
  1. Dwayne Kilbourne
    February 23, 2020 | 9:59 am

    I really like blogging as a communication tool, and, for the most part, you have a lot more control over it. In my case, I use the WordPress platform on my website to share my longer thoughts about business and technology. Sure, social media networks are great, but what happens to all of your data if the network goes down, shuts down, or gets sold off? Hence, I like to think of the blog and my website(s) as the base from which I connect from and use social media tools as arms and extensions from that base! Great stuff!

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