Go read your privacy policy, the copy that describes your business for the annual trade show and the automatic emails that customers get when they send you a question, As a matter of fact, read anything else you’ve written so that customers can understand how your business works, your policies, and procedures-or even the recording…
When you first start blogging you will be talking to a very small group of people. That’s fine. It will be like a private opening where you’ll have the chance to learn as you go. If you keep writing, you’ll improve, because the more you write, the better you get. But a blog gives you…
Lee Odden has a blog called Top Rank Marketing that covers search engine optimination and an agency that helps people improve SEO. For those not familiar with the term, SEO involves all of the efforts you make to help your blog or website appear as high as possible in the search results when people type…
The first session I attended at BWE was with Jay Baer, co-author of The Now Revolution and blogger at Convince and Convert. Jay is a terrific presenter who spoke in a casual, yet professional and engaging way, with plenty of humor. Social media requires experiential learning. There’s no handbook that can explain what you need…
It used to be so easy. You just set aside a good chunk of money for advertising and then went about your business, hoping for the best. Now, very few people pay attention to advertising. You used to pay to be in a newspaper or magazine, knowing that a small fraction of the readers were…
There’s a course taught at Columbia University called “Physics For Poets”. I loved the name of the class the first time I heard it because as a physics course for non-science students, instead of calling it “Physics For Dummies” they gave it a . . . well a poetic name. The simple name says so…
What makes a writer enjoyable to read? Well, yes, many things, but first and foremost is a voice you can hear in your head. It’s unique. It has personality. It stays with you when you are not reading anymore. We could talk about dialogue or pacing or sentence structure or any aspect of writing but…
Social media helps you do what you've been doing all along if you care deeply about your customers.
