I’ve always wondered whether it makes sense to get people to Like your Facebook page by bribing them with an incentive. How valuable are those “Likes?” They seem more like the people who come to an event to get the free Hors doerves or the kids who hang out at a friend’s house because the friend…
Category Archives: Facebook
The Intangible Element Of Facebook Success
A good community manager of a Facebook business page is well versed in the mechanics of managing a Facebook page, knows how to use a calendar to plan posts and maintains a predictable schedule of providing content. Managing a Facebook presence for a business means understanding the importance of creating posts that generate comments, likes…
Can Your Facebook Page Be Profitable?
Wouldn’t it be nice if there were a direct relationship between Facebook posts and revenue? It would be so much easier to justify the time spent on Facebook or any social media platform for that matter. You’d just post an update to facebook, link it to a product and check the balance in your account….
How Facebook Improves Your Chances of Success 150 Times
If you were to assign points to the different types of marketing there are, the one with the highest value would be word of mouth. People simply trust virtually anyone else making a statement about your business before they trust your own statements about your business. So they’ll want to know what some random person…
How To Avoid Having Your Facebook Business Page Stolen
There are many ways that businesses get content on their Facebook pages . I have arranged for one community manager, who is a full-time in-house employee to handle Facebook but I have a feeling that’s not typical. I’ve spoken to small business owners who hire part, students, freelancers, virtual assistants and a variety of other…
The Single Question That Helps You Rock Your Facebook Page
Have you been posting on Facebook and hearing crickets from your readers? Ask yourself one question before you update your page: Is this worth sharing? The power of Facebook is about sharing with your friends but the rocket fuel of your page is when your friends share with their friends. So if 5% of the…
Social Media Is So Stupid
“Social media is so stupid.” You have probably heard it before. “Twitter schmitter. Who wants to hear about what you had for lunch? Blogging? Your diary doesn’t interest me. And Facebook? I tried posting my products to Facebook. It was like spitting in the wind.” Yes, social media is stupid if you don’t know how…
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Social media helps you do what you've been doing all along if you care deeply about your customers.
All you need are some guiding principles. -
