It’s been a mystery to me why so many companies including some of the largest brands, still get social media wrong. They don’t have the community you would think they’d have and they don’t have the engagement. At this point, hopefully it’s not because they are still wondering if social media makes sense as part…
Category Archives: Uncategorized
Best Practices And Other Innovation Killers
Best practices are tested, well developed guidelines based on experience. In marketing there are best practices around website layout, copywriting, social media marketing—you name it. Know them. They help take the risk out of business. Yet, I bristle at the phrase “best practices” because when I hear it, I know that’s where the process ends….
Steve Jobs And The Great Art Dilemma
I am about halfway through the Steve Jobs biography, although I must say I peeked at the end, because I heard that Walter Isaacson gave Jobs a chance to speak for himself at the end. While every biography is only one person’s piecing together of a story, one thing does seem clear. Steve Jobs was…
What’s Your Memory of 9/11?
I was on my way to work, about a block away from my office, a mile away from the Towers, and I noticed a crowd on the sidewalk. People were standing six deep going down 6th Avenue as far as I could see. People were spilling off the sidewalk into the street. They were looking…
Tweaking Is A Path To Mediocrity
In reading Mark Ivey’s excellent post in Social Media Explorer about what Steve Jobs has taught us about marketing, I got to thinking about Steve Jobs’ way of doing things. Jobs created great products because he didn’t tweak. Tweaking is a path to mediocrity. He didn’t base new products on existing products. He didn’t take…
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Social media helps you do what you've been doing all along if you care deeply about your customers.
All you need are some guiding principles. -
