I just returned from BlogHer 11, a gathering of 3,000 (virtually all) women who (virtually all) blog. Although I’ve been involved in digital marketing since 1995, this is one corner of that universe that I have not yet explored. Mommy blogger is an antiquated term. Much like the suburban Philadelphia development where I grew up,…
The Downside Of Being Sure Of Yourself
Being confident and being sure of yourself are very different. Being confident is about knowing and appreciating your own talents and what is precious about you as an individual. It’s about trusting yourself to be able to deal with things as they come up. Being sure of yourself is about having opinions and drawing a line…
Marketing Without Rules
I’m a regular contributor to the Social Media Explorer blog by Jason Falls. Most of the other contributors are owners of marketing agencies. I’m impressed with their ability to assimilate their wealth of knowledge and use it to provide structured, step-by-step guidance to their clients to help them be better marketers. I’m a bit handicapped…
How To Tell An Internet Marketing Scam From Marketing Advice
Knowing that I work in digital marketing, a friend of mine asked me this question: “How can I make money online?” If you have been wondering the same thing, this post is for you. He had been searching for answers and found a number of sites that described a system of making money called affiliate…
A Tale Of Extreme Engagement And A 40% Conversion Rate
I recently heard Cliff Ravenscraft interviewed on Blogcast FM by Srinivas Rao. Cliff is one of those people who leads by example in the realm of following your passion. He is passionate about podcasting but he got into it from what I’d call a micro-passion-the t.v. show Lost. His “Lost” podcast led to podcasts on…
Want Your Most Successful Email Ever? Stop Writing By Rote.
Go read your privacy policy, the copy that describes your business for the annual trade show and the automatic emails that customers get when they send you a question, As a matter of fact, read anything else you’ve written so that customers can understand how your business works, your policies, and procedures-or even the recording…
How Twitter Turned A Customer Into Cinderella
At Lion Brand Yarn Company, where I am VP of Marketing, we work hard to connect with as many customers, both as a group and individually. Our yarns are sold at major retail chains in the U.S. and all over the world and a few years ago, we opened our own branding store called the…
Social Media Is So Stupid
“Social media is so stupid.” You have probably heard it before. “Twitter schmitter. Who wants to hear about what you had for lunch? Blogging? Your diary doesn’t interest me. And Facebook? I tried posting my products to Facebook. It was like spitting in the wind.” Yes, social media is stupid if you don’t know how…
Dear Facebook: I Like You But You’re Wrong
Dear Facebook, I know that your philosophy is to get people to share more. You’ve done a great job of creating a platform that is designed to do that but you’ve stumbled a few times. Badly. It’s your approach I don’t like. It takes advantage of people who want to engage on Facebook by assuming…
How To Use Twitter To Bring Visitors To Your Blog
When you first start blogging you will be talking to a very small group of people. That’s fine. It will be like a private opening where you’ll have the chance to learn as you go. If you keep writing, you’ll improve, because the more you write, the better you get. But a blog gives you…
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Social media helps you do what you've been doing all along if you care deeply about your customers.
All you need are some guiding principles. -
