How To Get Free Market Research

Maybe you started your business to solve a problem you were having.  Crutchfield, the company that sells audio equipment for cars was started by someone who couldn’t find the specialized products he needed for older cars.  Foiled Cupcakes was started by a mom who couldn’t find a bakery to deliver cupcakes for her kids. When…

      

What Anthony Weiner Showed Us. . . About Social Media

Toolbag

Yesterday Jason Falls wrote about calls he was receiving from journalists asking him why social media keeps making people do stupid things.  I hope he was able to get through to them because the media really needs to understand what social media is and is not. Social media is not good or bad.  It is…

      

How To Be Profitable Without Focusing On The ROI

Don’t focus on your bottom line. Yes, you have to have an understanding of how your business will make money.  Yes, you have to monitor your profits. So what’s wrong with focusing on it? Because you can only focus on one thing at a time. And that one thing should be your mission-your purpose for…

      

Notes From BlogWorld Expo: Lee Odden On How To Help People Find You Online

Lee Odden has a blog called Top Rank Marketing that covers search engine optimination and an agency that helps people improve SEO.  For those not familiar with the term, SEO involves all of the efforts you make to help your blog or website appear as high as possible in the search results when people type…

      

Notes from BlogWorld Expo - Jay Baer On The Now Revolution

The first session I attended at BWE was with Jay Baer, co-author of The Now Revolution and blogger at Convince and Convert.  Jay is a terrific presenter who spoke in a casual, yet professional and engaging way, with plenty of humor. Social media requires experiential learning.  There’s no handbook that can explain what you need…

      

You Don’t Need The Media. You Are The Media.

newspaper

It used to be so easy. You just set aside a good chunk of money for advertising and then went about your business, hoping for the best. Now, very few people pay attention to advertising. You used to pay to be in a newspaper or magazine, knowing that a small fraction of the readers were…

      

Google Analytics For Poets

Ga for poets

There’s a course taught at Columbia University called “Physics For Poets”.  I loved the name of the class the first time I heard it because as a physics course for non-science students, instead of calling it “Physics For Dummies” they gave it a . . . well a poetic name.  The simple name says so…

      

Are You Talking To the Customers You Have or The Customers You Wish You Had?

Whenever I check out the sale racks at clothing stores, I find a predictable result.  Most of the discounted clothes are sizes 0, 2 and 4.  If the buyers were purchasing sizes that their customers actually wore, they wouldn’t have to put so many garments on sale. What where they thinking when they ordered that…

      

Five Tips To Help You Get More Facebook Comments

If you have a Facebook page for business, you’re probably focusing on how many people have liked your pages.  That’s important, especially in the beginning. But if you think that when you have 500 “likes” you are reaching 500 people with your posts, you’re not.  Facebook has a formula that they use to decide how…

      

If You Can Talk, You Can Write (And Blog)

What makes a writer enjoyable to read?  Well, yes, many things, but first and foremost is a voice you can hear in your head.  It’s unique.  It has personality.  It stays with you when you are not reading anymore.  We could talk about dialogue or pacing or sentence structure or any aspect of writing but…