Three Tips For Hiring An Agency When You Are A Small Business

If you are a small business you are probably the resident expert in just about everything.  Unless you are a renaissance person, you are winging it when it comes some aspects of your business. It could be advertising, graphic design, social media, e-commerce or public relations. At some point you need to up your game…

      

What’s The Difference Between Your Product And A Meaningless Commodity? - Ask A Toddler.

It’s amazing to see the way a toddler connects with certain brands and how that connection makes those brands very, very valuable.  Walk down the aisle of a toy store that sells trains.  Ask a toddler which one he wants and although I am not a betting person, I’d put money on the one with…

      

The Most Important Part of Your Business Happens Before And After The Sale

I am a big fan of the Duct Tape Marketing podcast.  As an avid reader, I find John Jantsch’s interviews with authors fascinating. He is a good curator of the important business books and he understands marketing so well, that I always come away with ideas for working smarter. In a recent podcast, he modified…

      

The Reviews Are Wrong: 3 Valuable Marketing Lessons From Onward, By Howard Schultz

Reviews of Schultz’s book, Onward,  have not been good.  The Wall Street Journal called it self pomotional hype and Forbes criticized him for talking about problems in the company that investors were not aware of.  There was also a negative review over at the Brand Autopsy  blog by someone who had worked on the Starbucks…

      

How To Write A Powerful Blog Post Title

The title of a post is the most important piece of a your writing.  If you don’t grab your reader at the headline, you have little hope of getting your post read.  As more and more free content on the web competes for your readers’ attention, it becomes increasingly important that your content be compelling…

      

How To Use Social Media Research To Grow Your Business

When you establish a presence on social media, you grow a following of people who are willing to hear from you, to talk to you and to talk to each other.  Like any of your other media like a website or newsletter, you have permission to talk to this audience. Use it wisely. One of…

      

My Favorite Books For Bloggers

I am a serious reader.  My LinkedIn profile includes an extensive reading list that focuses on marketing books.  I try to keep an open mind and get as much as possible out of a book, but it’s often the case that there isn’t much new or the book basically has one message illustrated over and…

      

The (Personal) ROI Of Blogging

I can give you a list of ways that blogging will grow your revenues, sell your products or find you new prospects but the personal ROI on blogging is much more important.  It’s the story of how you can become a better person (who will then be able to do whatever you want more effectively.)…

      

Is Your Facebook Page A Tupperware Party?

Let’s say you go an event and you meet someone you really hit it off with.  She is outgoing and friendly and seems interested in you.  At the end of the night, she asks for your card and says she’ll be in touch so maybe you can get together. In a few days she calls…

      

A Lesson About Your Blog From Facebook

Watching The Social Network for the second time, I was struck by something that I noticed the first time but liked even more the second time.  According to the movie (and this must be true because the facts support it) Mark Zuckerberg declined to take advertising to support Facebook.  It was an inspired intuition.  As…